SEO

Search engine traffic is assumed as a basis of pageview unless other more active ads campaigns are launched. 

SEO – Search Engine Optimization – makes website appear in the search result list earlier and higher. 

In fact all the works may subdivided into three groups: 

Technical optimization of website.
 Website should meet a set of requirements: static URLs, valid server headings delivery, valid formatting of text itself, optimal response time, availability, technical Metadata for search engines. If You are a client of Bridge Digital You won't have to pay in excess: all web designs correspond to listed regulations. 

Content filling and formatting 
Similar requirements remain valid for content: it should be the unique one (since copies are casted aside by search engines) and relevant to specific keywords, edited and formatted in a right way. 

External links obtain 
Monthly website support with the help of external links. The less a website is optimized as defined in claims above, the less rank it has, the more external links are needed.