SEO
Search engine traffic is assumed as a basis of pageview unless other more active ads campaigns are launched.
SEO – Search Engine Optimization – makes website appear in the search result list earlier and higher.
In fact all the works may subdivided into three groups:
Technical optimization of website.
Website should meet a set of requirements: static URLs, valid server headings delivery, valid formatting of text itself, optimal response time, availability, technical Metadata for search engines. If You are a client of Bridge Digital You won't have to pay in excess: all web designs correspond to listed regulations.
Content filling and formatting
Similar requirements remain valid for content: it should be the unique one (since copies are casted aside by search engines) and relevant to specific keywords, edited and formatted in a right way.
External links obtain
Monthly website support with the help of external links. The less a website is optimized as defined in claims above, the less rank it has, the more external links are needed.