Contextual Advertising

Contextual Advertising is a form of ads relative to web search query or subject area of visited website. 

For example, an advertisement appears after a search query is entered. 

Most widespread systems of contextual ads are: 
  • Google.Adwords
  • Yandex Direct 
  • Begun
For the last years video contextual ads gains more popularity. 

Sometimes the article placement is referred to contextual ads.